In April 2013, during National Donate Life Month, Taylor's Gift Foundation created a memorable way for registered organ donors to share their life-giving decision with others. With the help of OPI's exclusive "Taylor Blue" nail lacquer, the "Paint it Forward" campaign was born, and quickly proved to be as effective as it was simple.
Starting spring 2013, supporters were encouraged to paint their nails Taylor Blue and share their photos through social media using #TaylorBlue. This simple show of support ended up exposing millions of people to the idea of becoming an organ donor.
Amazingly, this collaboration with OPI helped Taylor's Gift launch the Legacy Gift program with nearly $40,000. The sales of Taylor Blue continue to help fund the Legacy Gift program and Taylor's Gift mission.
Taylor Blue is a signature item only available during National Donate Life Month and other select times through year.
"Keep Up to Date" by subscribing to the 'Outlive Yourself' Blog!
Currently the only Taylor Blue available for purchase are the "Celebrity Signed Bottles". Click below to purchase.
Paint it Forward all year long to share the 'Outlive Yourself' spirit and raise organ donation awareness!
1. PAINT your nails with OPI Taylor Blue.
2. SHARE a photo & the message of organ donation.
“I painted my nails @OPI_PRODUCTS #TaylorBlue to support organ donation with @TaylorsGift – you can too! #OutliveYourself”
Register to be an organ donor
Support the Taylor’s Gift mission