In April 2013, during National Donate Life Month, Taylor's Gift Foundation created a clever way for organ donation to be an easy part of any conversation. With the help of OPI's exclusive "Taylor Blue" nail lacquer, the "Paint it Forward" campaign was born, and quickly proved to be as effective as it was simple.
Supporters are encouraged to paint their nails Taylor Blue and share their photos through social media using #TaylorBlue.
This simple show of support ended up exposing millions of people to the idea of becoming an organ donor.
Amazingly, this partnership with OPI helped Taylor's Gift launch the Legacy Gift program which financially supports those who have been touched by organ donation. The proceeds of Taylor Blue continue to help fund the Legacy Gift program and Taylor's Gift mission.
We are so thankful for all the Celebrity Support for Taylor Blue!
1. PAINT your nails with the NEW OPI Taylor Blue.
2. SHARE a photo and the message of organ donation.
I support organ donation with my #TaylorBlue! #OutliveYourself @TaylorsGift @OPI_PRODUCTS
3. GO Register, Support and Outlive Yourself