Back by popular demand... OPI Taylor Blue nail polish!
What is OPI Taylor Blue?
Last year, Taylor’s Gift Foundation was humbled by a partnership with OPI Nail Lacquer. If you’re a woman, you’ve probably heard of OPI; if you’re a man and never have heard of it, well… “it’s the Nike of nail polish,” as my husband Todd would say.
OPI created an exclusive color called Taylor Blue which is the most gorgeous color of blue! We launched it last year during April, National Donate Life Month, with a campaign called “Paint It Forward”. We encouraged people to paint their nails and share a picture on social media with a post about Taylor’s Gift and organ donation. It created quite a buzz for Taylor’s Gift and successfully highlighted the importance of organ donation as a gift of life.
For a $10 contribution per bottle - just $1 per nail - thousands of those little blue nail polishes were sold all over the world. The monies raised from sales of Taylor Blue kicked off fundraising for our Legacy Gift program, one of most important programs for Taylor’s Gift, providing financial help for those touched by organ donation.
We were completely blown away when we sold out last year and our partner, OPI was so pleased with the impact!
April is National Donate Life Month